Building youself as a BRAND

Branding is not just for brands anymore.

If you take your professional life seriously and want to compete for the top spot in your industry, you need to develop your own personal brand.

Whether you’re looking to begin your career, cement your reputation in your industry or extend your credentials into a new field; building a strong following of like-minded people on social media is paramount.

Social Media Is No Longer Optional

In social media’s early days, the tone was informal, personal and casual.

Now instead of being an optional enterprise, building and grooming your social media presence has become a much more important vehicle for presenting your professional experience to the world, among other facets of your life.

The meaning of the word “social” used to default to socializing “in real life.” Ten years later, the reverse is true.

Social media has now become a barometer for real-world influence.

Brands have long pretended to be people on social media in order to capitalize on this reputation-affirming effect, but an interesting flip has occurred.

While brands are trying to resemble individuals, people are now beginning to behave like brands through sharing a consistent narrative about themselves focused on specific 

In an age where everyone has a public profile, employers are inevitably using this additional information to improve their hiring choices – and who can blame them?

It used to be they had very little detail to go on prior to a phone call or interview, other than what you gave them with your resume and cover letter.

Now things are very different. Whether you like it or not, there is a lot of information out there that can give an employer a pretty good sense of who you are.

Even worse, if there is not a lot about you online they either assume you don’t matter or have something to hide.

A strong resume, a polished skillset, a flourishing network of relationships in your field and hardwork used to be enough to solidify your career.

In today’s marketplace, it’s essential to reflect those same elements online to be considered a top candidate.

Digital Footprints from an HR's Perspective

Life today is being Online and avaliable  virtually. We try to keep up with market trends even with the latest applications, softwares and websites. In such scenario how could we lag behind on our social and professional networking sites.

We try to publicize our personal perspective and opinions on social networking platforms but have we ever thought that what impact would it have on our professional life which is completely forgotten at times when we are out of office. The only time when we are reminded about our professional image is when we are on a professional networking sites. We portray all fancy stuffa and accomplishments assuming that all matters when it come for a fellow colleague to review our work.

Coming from an HR background I assure that there are companies in the industry which support work life balance and dont really care about what you do in your personal life. During the era of more in person interactions (before the boom of internet) apart from your work accomplishments it mattered how you treat you fellow colleagues and your contributions in making the organization  a better place to work for others. In recent times of globalization, you are reviewed same way butbwith an additional impact of your virtual life too. 

While you are on a job hunt; apart from your resume, your LinkedIn, Facebook, Twitter accounts also leave an impression on minds of hiring team. Your resume may look all appealing but what if your facebook account shows some negeative comments.

Digital Footprint is what describes you in the virtual world. Your image is at your hand, decide what you would like to show to your future employer. Maintaining a positive footprint on the world wide web helps to build your credibility for a potential job to enhance your career.